U.S. electric co-ops launch ‘Co-ops Vote’ campaign to boost voter turnout, awareness of rural issues

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The National Rural Electric Cooperative Association (NRECA) this week launched a major initiative to enhance voter engagement and awareness of rural issues. The goal of the “Co-ops Vote” campaign is to boost voter turnout in areas served by cooperatives by encouraging electric co-op employees and their consumer members to exercise one of their most basic rights—the right to vote.

“America’s electric cooperatives are leaders in the communities they serve throughout the country with a powerful sense of their civic duty,” said NRECA Interim CEO Jeffrey Connor. “Co-ops Vote focuses elected leaders on the people who are most invested in the success of their own communities. With 42 million members across the nation, electric co-ops are a powerful voice on national issues that have a local impact. We want to be sure that voice is always heard, especially on Election Day.”

Working in collaboration with states and local co-ops, this non-partisan campaign will educate and engage all voters on important issues, such as ensuring continued access to reliable electricity, promoting co-ops’ development of innovative renewable energy solutions, and expanding broadband coverage throughout rural America.

Co-ops Vote will provide a wide variety of tools to its more than 900, not-for-profit members to help educate and engage employees and communities, including voter registration information, candidate information and a campaign video. Co-ops are urged to take simple steps, such as encouraging their employees to register to vote, hosting voter registration drives at co-op offices, and partnering with local civic groups to plan voter registration efforts.

For more information, visit www.vote.coop and follow #CoopsVote.

The National Rural Electric Cooperative Association is the national service organization that represents the nation’s more than 900 private, not-for-profit, consumer-owned electric cooperatives, which provide service to 42 million people in 47 states.


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