The Co-op Identity AdvoKit

Be empowered to tell your story with these easy-to-use tools

The Co-op Identity AdvoKit includes videos, tutorials, templates, PDFs and other marketing elements that all U.S. co-ops can use to engage their staff, members, customers and communities to build awareness for the cooperative brand through consistent messaging that other co-ops are already using.

When you download the Tool Kit, you’ll receive:

The 'What Is All This Stuff?' Advokit Guide

Information One Sheet to share with Board, members or others about OwnIt and your participation

Graphics/Hand Logo:

(1) sample poster for in-store messaging

Print and online high quality image files of the OwnIt logo for usage

.coop Logo Variations for some additional visual looks on your website or printed materials

Social media graphics to share on your Facebook, Twitter, email outreach and website about OwnIt related activities


Magnet design files of the OwnIt logo for chotskie giveaways, with suggest printer information

Sample eNewsletter and email language to members for help raising awareness about the great work other co-ops are doing

Sample Powerpoint slides for including in your speaking engagements or meetings

Important Links to Get Started Now:

Communicators Guide to Co-op Identity
Why Invest in a .coop?
Using your .coop name for your website & emails.pdf

Video tutorial: Get your email up and running
Video tutorial: Using .coop as your primary domain

Coming In 2016:

Video from NCBA CLUSA about"OwnIt: Your Work. Your Identitiy" that you can use to talk about the importance of co-op identity, as well as engaging your staff, members and community



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