Protecting, Promoting and Advancing Cooperatives

Cooperatives know they are a different kind of business. The challenge they face is being able to show it.

“OwnIt: Your Work. Your Identity.” is a website, awareness campaign and forum for cooperatives that provides tools, education, insight, tips and a platform for cooperatives to complete – and own – their cooperative identity while helping to spread awareness about ALL cooperatives everywhere.

Quick links:

• Learn about and register for a .coop domain
• Learn about and apply for the COOP Marque
• Be informed by joining NCBA CLUSA as a member
Download the Why COOP Toolkit to help tell your story
• Read stories about U.S. cooperatives and their work (coming soon)
• Network with other cooperatives on our forum (coming soon)

On the website, cooperatives can learn about the benefits of using the .coop domain and COOP Marque, the two unifying symbols of cooperative work and identity. In addition to also being able to register for a .coop domain and apply for the COOP Marque, co-ops can also decide to join NCBA CLUSA as a member, further broadening their resource network and tapping directly into our work on Capitol Hill that protects, promotes and advances the cooperative business model.

The OwnIt website also features an interactive Tool Kit with resources that can help your organization communicate its co-op identity to staff, members and customers. And in 2016, NCBA CLUSA will also be rolling out a blog and a forum (along with other features) to keep both cooperatives and co-op supporters connected.

At the National Cooperative Business Association, we believe that every co-op has the uncommon power through common purpose to elevate the awareness of cooperatives and the important role cooperatives play in their communities. By aligning your business with a .coop domain and your services with the COOP Marque through, you’re completing your cooperative identity. When that identity is joined with NCBA CLUSA membership, the power of your cooperative is multiplied by 40,000 – or more specifically, the number of total estimated co-op businesses in the U.S. whose interests are represented through NCBA CLUSA’s work.


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