Learn marketing strategies from Carpet One during this week’s webinar

Thursday’s webinar explores why Carpet One embraced its co-op identity during rebranding. Thursday’s webinar explores why Carpet One embraced its co-op identity during rebranding. Thursday’s webinar explores why Carpet One embraced its co-op identity during rebranding. NCBA CLUSA’s Prepare for IMPACT pre-conference webinars are designed to prepare attendees for discussions at our 2017 Cooperative IMPACT Conference in October. There’s still time to register for this week’s webinar, Marketing the Co-op Advantage, Pt 2: "Merchandising, P-O-P and Local,” scheduled for Thursday, July 13 from 1–2 p.m.

As part of our Growing Your Co-op discussion, this webinar series examines cooperative identity—specifically how co-ops market their natural advantage.

Presented by Megan Michelakos, PR and Communications Manager at CCA Global Partners (whose portfolio includes Carpet One) will explore how Carpet One has completely rebranded to embrace their co-op identity. She’ll also walk through Carpet One’s merchandising, point of purchase and local marketing strategies.

During this webinar, you’ll:

  • Examine the why and how of Carpet One's rebranding and decision to embrace co-op identity.
  • Learn the mechanics of merchandising and point of purchase marketing.
  • Analyze the local marketing assets and tactics Carpet One stores employ to excite their member stakeholders and engage their customers.
  • Review lessons learned with actual case study data from Carpet One stores
  • Have an opportunity for extensive Q&A

Register now!

This session follows Part 1, presented by Finn Partners (which focused on telling your story, campaign design and asset building) and sets the stage for Part 3, which will focus on digital strategy. Stay tuned for Part 4 as we conclude our conversation with a deep dive into social media marketing.

 

Related Articles

TWITTER FEED

Thu Jul 27 12:03:05 +0000 2017

Rural co-op development funding is safe for now... https://t.co/m5oHLOYbU7 https://t.co/oY8FFrWSoA
Thu Jul 27 10:48:02 +0000 2017

Only a few days left to save on #CoopIMPACT conference early-bird registration! Register by Aug 1!… https://t.co/QKbaVkfUts
Wed Jul 26 22:34:01 +0000 2017

Partnership with @USDA and Fed. of Souther #Coops will support minority #LandRights https://t.co/7b2AuJlFUM https://t.co/XqFvTkonxg

NEWSLETTER

CONTACT US

This email address is being protected from spambots. You need JavaScript enabled to view it.

202.638.6222

1775 Eye Street NW
8th Floor
Washington, DC 20006