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12.5.12 Innovative Ways of Marketing the Cooperative Advantage

Webinar on Marketing the Cooperative Advantage

In this webinar, a panel of marketing experts will discuss how to utilize the co-op difference to create a unique advantage in the marketplace.


  • Learn the benefits and strategies for marketing the cooperative advantage
  • Gain tips on how to communicate the cooperative advantage using diverse marketing channels
  • Understand the value of using the sixth principle – cooperation among cooperatives – in your marketing strategy
  • Have an opportunity to interact with cooperative marketing experts


  • Karen Miner, Managing Director, Co-operative Management Education, Saint Mary’s University


  • Diana Meehan, Director of Marketing/National Partnerships, Cabot Creamery Cooperative
  • Georgina Whyatt, Head of Marketing Department, Oxford Brookes University
  • Denise Wymore, VP Member Loyalty, Del Norte Credit Union

Who Should Participate?

  • Individuals interested in learning how to market the cooperative difference


Thu Mar 22 22:34:03 +0000 2018

The Co-op Model means @TrueValue storeowners have final say on potential sale - will they give up that control?… https://t.co/2xXYwojo8R
Thu Mar 22 22:09:04 +0000 2018

On #WorldWaterDay - we look at why #community input and #governance is key to #water #sustainability and building… https://t.co/Fc1BvexGzR
Thu Mar 22 17:24:17 +0000 2018

RT @FeedtheFuture: Happy #WorldWaterDay! Water is crucial for agriculture & food security. #FeedtheFuture https://t.co/1BZHwKGOb2



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