Together a .coop domain name and the Cooperative Marque are symbols of the global cooperative movement and of our collective identity; demonstrating our unity of purpose. Identity forms a key pillar of the Blueprint for a Cooperative Decade and we believe that the more visibility there is for the cooperative model then this will help make more people aware of their options when faced with the choice between choosing a product or a service from a cooperative or an investor or privately-owned business.
In November 2013, the International Cooperative Alliance launched a new visual identity for the global movement - the cooperative Marque. This was the first change in almost 100 years. More business-like and contemporary than the rainbow flag, the new identity means business. Since launch over 360 cooperative organizations, from 63 countries, have successfully applied to use the Marque on their websites, letterheads, promotions and packaging.
The Top Level Domain .coop is used by nearly 4,500 organizations in 82 countries; giving a clear indication that they are not a .com or a .org; but that they are owned by their members and run by cooperative principles.
Listen and learn to find out why you should get your own .coop domain name and the Cooperative Marque Brand Guidelines to play your part in raising awareness of our collective identity. Join our webinar today!
Who Should Attend:
- General Managers
- Marketing and Communications Professionals
Register online today. Call-in information will be sent via email with your registration confirmation.